Istanbul has sought to develop into an Islamic fashion capital, an ambition that reflects the level to which Turkish culture has been reshaped under the Islamist government of President Recep Tayyip Erdogan.
Under Turkey’s old hard-line secular system, the head scarf, or hijab, was seen as a symbol of backwardness and prohibited in government offices and schools.
No longer an object of derision in Turkey, and with the backing of the Islamist authorities, that the head scarf has spurred an Islamic style revolution, complete with fashion houses, magazines, bloggers and Instagram stars. Powerful women in the area, like Mr. Erdogan’s spouse, Emine, and Sheikha Mozah, a spouse of a former emir of Qatar, are very fashion icons for young conservative women.
“Everybody was like, ‘Muslim industry? ”’ stated Kerim Ture, a former tech industry executive who currently runs the Muslim style house Modanisa, located in Istanbul. “Black burqas. That was the stereotype.”
Popular colors nowadays are yellow and baby blue, as are camouflage and tropical leaf patterns. Saudi Telecom has spent in his or her company.
“Our primary purpose is to make girls feel better,” he explained. “To sense the glamour and the shine inside, even if they’re covered.”
Mr. Ture stated he didn’t come out of an especially spiritual family, but he’s supported Mr. Erdogan, whose coverages, arguably, have left his business potential.
“My mom is covered,” he said. “My sister is not covered. It’s a Turkish family.”
Mr. Ture organized the Istanbul Modest Fashion Week, the elaborate affair held at the train station, in May, the city’s first such event. Designers from across the Islamic world unveiled their collections there. But the majority of the models in the series were not Muslim. Russian and Eastern European models are usually taller than Turkish ladies, Mr. Ture explained, and are far better able “to take the stuff, simpler to show the glamour.”
A small group of conservative Muslims protested out the style show, chanting, “God is good!” Among the protesters, a man, told the gathering that the Quran is clear that women should be veiled, and he speculates that God’s directions have become “an instrument for its immorality called fashion.”
Some of the clothes displayed at the show seemed to push traditional boundaries: marginally form-fitting tops, a small skin here, a plunging neckline there.
As the marketplace for couture Islamic clothing has grown in recent years, mainstream designers have hunted a bit of the action. DKNY and Tommy Hilfiger have made Ramadan collections, and Dolce & Gabbana sells abayas, long outer clothes, priced at more than $2,000 a piece.
It seems that the modest fashion trend is picking up not only in the Muslim communities but also in the non-Muslim ones, as women are starting to challenge the mainstream ideals of freedom and are feeling more and more comfy in not showing their skin in the public.
More details in this article: Modanisa – A Critical Review